Motto® Business Discovery Workbook

The best creative work starts with understanding the business behind it. But knowing what to ask isn’t always obvious.

Over 20 years, we learned which questions consistently helped us get beneath the brief and understand a company at a much deeper level.

How does the business actually work? Where is it going? What does leadership believe? Who matters most? What’s changing? What’s getting in the way? What does success really look like?

We took 60 of those questions and turned them into the Business Discovery Workbook.

Use it to run deeper discovery with a client. Pressure-test your own organization. Get up to speed when you join a new team. Or simply become better at asking the questions that lead to better thinking and better work.

Some of the questions are straightforward. Others force conversations a company may never have had with itself.